Cookie and Privacy Policy


Cookies are small text files that are stored on your device (computer, tablet or smartphone) when you visit a website. They help to provide a good user experience on our website and help us learn which pages interest you. A cookie is a passive file and is therefore unable to spread computer viruses or other malicious programs, such as spyware or malware.


We use cookies to analyse and optimize the user experience on our website. You can read more about our use of cookies below.


Cookies from Google Analytics are used to collect information about how visitors use our website. They gather user information, such as number of visitors, time spent on a page and what pages were visited.

You can read more about cookies used by Google Analytics and Google’s data protection policy here


Cookies from Facebook are placed by Facebook. They help us measure, optimize and build audience for advertising campaigns on Facebook and Instagram.

You can read more about cookies used by Facebook here


Cookies from APSIS One are used as a tool to help send targeted emails. APSIS One uses cookies to collect non-personal information, such as pages visited and purchase history.

You can read more about cookies used by APSIS One and APSIS One’s privacy policy here


Cookies from Sleeknote are used to collect information about how visitors interact with campaigns and to avoid showing newsletter signup campaigns to existing subscribers. These cookies are kept for 1 year.

You can read more about cookies used by Sleeknote and Sleeknote’s data protection policy here

Cookies on Pinterest help us measure, optimize and build an audience for advertising campaigns on the platform.

You can read more about cookies used by Pinterest here


You have the option of accepting or declining the use of cookies at any time by changing your browser settings. On most browsers you can disable or delete stored cookies in your browser settings. Please read the detailed descriptions for each browser:

Please note that if you disable cookies you may not be able to use certain website features when visiting

Privacy Policy

This policy for handling personal data describes how Skagerak collects and handles information about you. Skagerak is the data controller for your personal data and operates in accordance with the present personal data regulations.

The data protection policy applies to personal data that you submit to us or which we collect via Skagerak’s website,, or in our shop.

The personal data protection policy below describes how Skagerak collects and processes your personal data.

The policy also contains general information about how we process personal data in compliance with current privacy regulations and whom you can contact if you have any questions or comments about our guidelines.


The data we collect and use includes:

  • Contact information, including name, e-mail address, address and telephone number
  • Information about interests and habits
  • Previous buying history
  • Transaction data
  • Data about internet use

Your personal data is collected in one or more of the instances below:

  • When you make a purchase in the webshop
  • When you take part in competitions
  • When you communicate with us

We collect and store your personal data for the following legitimate and business purposes:

  • Fulfilling our agreement with you, including delivering products you ordered
  • Fulfilling our agreement with you, including managing your right to return products and to file complaints
  • Optimizing the functioning of our website, including automatically directing users to the website for the country where the search originates
  • Handling customer relations
  • The distribution of newsletters
  • Targeted marketing, including retargeting via Facebook and Google
  • Targeted e-mail marketing
  • Replying to your queries
  • Statistics and analysis
  • Complying with national legislation concerning bookkeeping and accounting
  • Collecting the IP address with the purpose of preventing fraud

Our primary legitimate basis for handling your personal data is to fulfil agreements between you and Skagerak.

In addition, we process your personal data based on your consent, for example when you sign up for our newsletter. If you have signed up to receive our newsletter, we will process personal data about you in the form of your [name] and your e-mail address for the purpose of forwarding the newsletter to you. Our legal basis for the processing in question is GDPR article 6 (1) (a).

Finally, we process your personal data based on our legitimate interest in developing existing and new services and products, conducting analyses and collecting statistics on our customer segments, products and services.

We underscore that your personal data will only be used to send you marketing material if you have given you express prior consent to this use.


We only process data about you that is relevant and sufficient for the purposes defined above. The purpose determines what type of personal data is relevant to us. The same applies to the scope of personal data that we use. Our data use never goes beyond what we need for the specific purpose.


We collect, process and store only the personal data required for the given purpose. Regulations may require us to collect and store certain data related to our business operations. The type and scope of personal data we process may also be determined by the purpose of fulfilling a contract or other legal obligation.


We take steps to verify that the personal data we process is not wrongful or misleading. We also update your personal data continuously. As our service relies on your data being correct and updated, we ask you to inform us about any relevant changes to your data.


We erase your personal data when it is no longer necessary for the purpose for which it was collected, processed and stored, although we may process and store it past this point in anonymized form. We may also store your data for longer if we have a legitimate need for continued storage, for example if we need it in order to determine, make or defend legal claims, or if storage is required by law. In compliance with the Danish Bookkeeping Act, we store accounting data for five years until the end of an accounting year.

In addition, data collected about your use of our website will be deleted, at the latest, when a year has lapsed since your latest visit to the website. Data collected via Google Analytics is automatically deleted after two years.

Data collected in connection with your signing up for our newsletter is erased when and if you revoke your consent to receive the newsletter.

You are, at any point in time, entitled to gain access to the personal data we process about you as well as a variety of other information in this regard. You also have the right to have any inaccurate personal data about you rectified.

You are, under certain circumstances entitled to request, that personal data about you is deleted before the usual expiry of our retention period or to request restriction of the processing of your personal data. You are also, under certain circumstances, entitled to receive your personal data in a structured, commonly used and machine-readable format, and to have such data transmitted from one data controller to another without hindrance.

You are entitled to object to the processing of your personal data, when this is based on our legitimate interests, as well as you are entitled to object to our processing of your personal data for direct marketing purposes.

You can read more about your rights in the Danish Data Protection Agency’s guidelines for privacy rights at

You can exercise your rights by contacting us. If you would like a copy of the data we have on record about you, please send a written request to You may be required to verify your identity.

When our processing of your personal data is based on your consent, you have the right to withdraw your consent at any time. The withdrawal of your consent shall not affect the lawfulness of processing based on the consent before its withdrawal. When you withdraw your consent, we will delete the personal data we process on the basis of your consent, unless we continue to process it on a different legal basis. If you wish to withdraw your consent, please contact us at or +45 48 17 23 00 or, if you wish to withdraw your consent to receive newsletters, use the “Unsubscribe” link in the e-mails you receive from us.


Data may be passed on to third-party partners who process the data on our behalf (data processors). We rely on data processors in connection with the technical operation of and improvements to our website, the distribution of newsletters and targeted marketing, including retargeting, and your evaluation of our company and products. These data processors are not allowed to use the data for any other purpose besides fulfilling their agreement with us, and they are required to treat the data as confidential. We have written data processing agreements with all the data processors who process personal data on our behalf.

If, in connection with our use of data processors (and sub processors), your personal data is transferred to any third countries (outside EU/EEA), we ensure a legal basis in accordance with GDPR chapter 5. If you have any questions specifically regarding the transfer of your personal data to third countries, please contact us by using the contact details provided in the last section of this privacy policy. In addition to this, we share information about your name, address, e-mail and telephone number as well as the order number and specific delivery requests with PostNord, GLS or other carriers in charge of delivering ordered products to you. If you buy products that are not in stock, the same data may be passed on to the manufacturer or vendor of the item in question, who in that case is responsible for the delivery.

Your personal data will further be shared with the payment service provider QuickPay when you make a purchase in our web shop. QuickPay is subject the present regulations for payment service providers, including security requirements.

Moreover, in certain circumstances and in compliance with the regulations, it may be necessary to share data with the relevant public authorities. For example, data may shared with the police in case of suspicion of fraud.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.


We keep your personal data secure and maintain internal guidelines on information security. Our internal guidelines about information security contain instructions and procedures to protect your personal data from being deleted, lost or altered, from unauthorized publication and from unauthorized or outside access or insight.


Skagerak reserves the right to update and revise the guidelines in this policy. If we make any such changes we will publish the revised edition here with an updated revision date. We encourage you to review the policy regularly. If we make major revisions that significantly alter our policy we may also notify you in other ways, for example by e-mail, via the company website or via social media.


If you wish to complain about our processing of your personal data you are welcome to contact us by e-mail or telephone:

Fritz Hansen
Allerødvej 8
3450 Lillerød

Tel.: +45 48 17 23 00

You are always entitled to complain to the Danish Data Protection Agency, Carl Jacobsens Vej 35, 2500 Valby, Denmark, about our processing of your personal data. You can file your complaint in a variety of ways, including by sending an e-mail to or by contacting the agency at tel. +45 3319 3200.

Last updated January 18th 2023.